The stats are in and the results support what we know already, eCommerce, social media and mobile solutions are vital channels for sales during the holiday season. Take a look at some of these compelling figures and see how retailers are making the most of the market this holiday.
eCommerce & Social Media
This year on Cyber Monday, over 10 million people made purchases online. Spending online reached 1.25 billion dollars, making it “the heaviest online spending day in history,” according to a report by comScore, Inc.
Online sales increased by 33% from Cyber Monday in 2010, the average order value just 2 dollars shy of $200, reported IBM’s Coremetric Benchmark.
Retailers like Toys R Us, Walmart, CVS, Sears and Radio Shack are leveraging social media this season to offer promotions, coupons, and deals on holiday gifts, reveals USA today. Campaigns are targeted toward driving sales online and at store locations.
Sears is asking customers to vote online at pick.sears.com for which products they’d like to see on sale this season, encouraging them to return for the reveal and to grab the deal. Each voting session is promoted through Twitter and Facebook.1
Walmart created store-specific Facebook pages complete with sales information and location-specific maps of in-store specials for Black Friday.²
With the National Retail Federation’s findings that “52.6% of those who own a smart phone said they will use their device to [either] research products, redeem coupons, use apps to assist purchase, [or] purchase” items, providing a quality mobile experience this holiday season will be crucial for retailers who want to increase holiday sales.³ In fact, 10.8 percent of Cyber Monday shoppers accessed a retailer’s site from a mobile device.⁴
Giving consumers what they want is paying off for eBay. The online auction giant reported last week that its mobile apps have been downloaded 58 million times and 3 of its purchases per second originate from a mobile device globally.⁵
Smart consumers will already have a good idea of what they want to buy for their loved ones, where they can get it, and what price they’ll be expected to pay. Retailers and brands have an opportunity to aid consumers in the process by providing an ideal mobile shopping experience.
1 “Retailers use social media to offer holiday deals,” from USATODAY.com.
² “Holiday Season 2011: Driving in-store traffic via mobile devices,” from Drug Store News.com.
³“Eager to Strike a Deal While It’s Hot, Holiday Shoppers Plan Plenty of Self-Gifting This Holiday Season,” from National Retail Federation.
⁴ “IBM Coremetrics Benchmark Reports Black Friday and Cyber Monday,” from coremetrics.com.
⁵According to “EBay, PayPal predict the coming of “couch commerce” this Thanksgiving,” from Retail Customer Experience.com.