Super Bowl commercials are one of the few television events left that marketers and advertisers are guaranteed a large qualified audience. This year is the first time the game can be watched online and on mobile devices, making said guaranteed reach — even greater. It’s no wonder that so many companies are revving up their efforts to not only create ads that increase interest in the big game, but also ads in support of their specific advertising spot.
I guess it makes a lot of sense, in the world that is continually seeking content online and on the Web. Marketers rightfully desire to make the best use of their moment of fame this year with the American public. Want the details on the pre-game marketing efforts of VW, Go Daddy, Coke, Audi & Honda read Laura Petrecca’s article on USA TODAY.