Why Apple Reigns : Tim Cook Tells All

Tim Cook spilled the beans to Forbes in an article published this week. He gives the top 10 reasons why Apple does well in the market.

Some highlights:
– Pinch pennies & invest wisely
– Love on your developers
– Take advantage of the “Halo effect”
– Carry Steve Job’s vision

The number one reason: people who are committed to Steve Job’s vision. Good thing he left such a strong legacy.

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