Consumers Leverage Mobile Technologies to Redeem Coupons [Infographic]

How can you best leverage mobile technologies for retail? Some industry leaders are predicting that mobile will dethrone the mighty kiosk unit.1 While others see mobile as an opportunity to integrate and enhance digital merchandising deployments across platforms.2 In fact, mobiThinking reports, mobile campaigns see the most success when they are coupled with other media initiatives.3

ICT Data and Statistics Division estimates there are 5.9 billion mobile-cellular subscribers worldwide.4 Total US mobile subscribers number 234 million, in a survey conducted by comScore during the months of December 2011 – February 2012.5

Whether it’s through QR codes, SMS messages, mobile apps, or email, consumers are leveraging mobile technologies to connect with retailers and brands.6 Mobile couponing is one way consumers reach the brands they love. See more stats in the infographic below.

mobile couponing

Infographic courtesy of Microsoft.

1Are kiosks still relevant in a mobile world?” from kioskmarketplace.com.

2CETW and rebuttal of sorts: Are kiosks relevant in mobile world?” from kioskmarketplace.com.

3 The insider’s guide to mobile Web marketing in the US,” from mobiThiking.com.

4The World in 2011, ICT Fact and Figures,” from itu.int.

5comScore Reports February 2012 U.S. Mobile Subscriber Market Share,” from comScore.com.

6Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year,” from comScore.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s