I recently had the opportunity to dig into the June issue of Fast Company. The story of the month is a peek into the work of the 100 most creative people in business. Here’s a list of the top five and my interpretation of their claim to fame:
Ma Jun; Director (Institute of Public & Environmental Affairs)
He’s a force for environmental change in China, an extensive environment researcher & database builder for water, air, and hazardous waste. He applied pressure to tech companies like Apple whose manfucaturing methods of touch screens were posioning factory workers.
Rebecca Van Dyck; Head of Consumer Marketing (Facebook)
She’s interested in using Facebook as a catalytic tool for solving social problems. Her portfolio of work includes campaigns for Nike and Apple. She recently created Levi’s global brand identity.
Ron Johnson; CEO (JCPenney)
Revamping Penney’s like never before with a new philosophy on pricing, marketing, and competition.
Ceelo Green; Entertainer Extraordinaire (Gnarls Barkley, Mentor on the TV show the Voice)
If the entertainment industry is a she, he’s a ladykiller. No one says it better than himself, “It’s all strategy, a careful cultivation of image through massive exposure, but at its core a sense of purpose.”
To see the full list of the 100 most creative people in business catch the full article online here.