Facebook Ad: No Ideas But in Things

Poet William Carlos Williams is famous for his philosophy and mantra, “No ideas but in Things.” It seems Facebook has subscribed to that worldview in their new ad, “Chairs.” The ad has been out since early October and has gained the attention of the youtube audience (over 1,500,000 hits) and the traditional media.

The ad had its first parody three days after it was released followed by a few others. Facebook’s ad has also received criticism from marketing professionals. As Facebook’s first branded video, it may be a pre-mature concept of the company’s projected identity.


I appreciate the message itself “Things that connect us” better than its video portrayal. With the message alone, I’m free to imagine what those things may be (not chairs). Facebook’s ad is classy, artistic, and professional. It’s not likely to engage their current mass user audience, but; it may attract those interested in Facebook’s advertising solutions.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s