Last month, Google announced Alphabet. This month, they unveil the new Google logo.
The logo change came without warning, earlier this week, when you opened up your favorite web browser and popped onto Google.com
. You saw a paired down Google logo – in sans serif. You may have caught a look at an engaging animation that wrote out “Google” with a colored chalk tip that emboldened and transformed.
Google hasn’t updated the logo since the ’90s, which could be a story of it’s own. This logo update also includes a capital G icon decorated in the four Google colors.
This single icon is reminiscent of other brands that have gained strong affinity with consumers. Some logo designers
believe that an icon or symbol logo is one of the fastest ways for consumers to recognize a brand. Below are some examples of this type of logo:
Does Google aspire to be known only by a multi-colored G? We’ll just have to wait and see. There are a few hints of it in their user prompts like this one.
the Google G is a “compact version of the Google logo that works in small spaces,” and that the new branding reflects bringing awareness to the ways that people are using Google — on mobile devices, not just on desktop. These prompts pose the question whether we will see the Google’s G, someday, like we see the Apple’s apple.