Over the years, I’ve worked with many people who have great ideas. They have ideas for new products, new ways consumers can do the things they love and better ways that business can be done. Heck, my family tells me about great product ideas on a regular basis!
Sometimes, the initial way we go about realizing our vision doesn’t work and we have to find a plan B. Here are two ways to approach getting your innovative ideas out of your dreamscape and into reality.
Crowdfund and find some self-sacrificing companions who believe in the cause.
Go out on a limb, take a risk, and put yourself at the mercy or blessing of crowdfunding. They always say that if the people want it, it will happen right? One of my favorite examples of this is Bibliotheca – a revamping of the Bible without numbering for easy reading. It was backed by over 14,000 pledges.
Once you have the money, you have to create the systems to make production and shipping (if necessary) happen.
Take it to the people who have the power to make it happen.
It can take multiple rounds on crowdfunding platforms to get fully funded. Sometimes this is a promotional issue and other times it’s because there are serious changes that need to be made with your product. If you still aren’t funded after a few tries, take this with a grain of salt. If push comes to shove, produce your prototype and then sell it to someone who can take it to market.
I know, I know, this is the one that nobody wants to here. You may ask, “Why should I work with some large media company or business mogul to bring my game-changer to life?” The simple answer is that they have the resources that you do not. Also, they probably won’t take so big of a cut that you won’t benefit.