I See Bananas Every Day! Do You?

photoConsumers are choosing apps that fit their lifestyle. I have over five apps on my phone and mobile devices that help me to track my health and fitness. But, like any good American, before downloading another app, I’m always asking, “What’s in it for me?”

Pact app rewards users for their healthy lifestyle choices. Users who don’t fulfill their Pact goals are fined while users that meet their goals are rewarded. This sounds like the type of thing your mother would teach you, right?

I’ve been using the app, formerly known as GymPact since 2012 (you can see my review here). Pact has helped me to keep up with my exercise schedule and to be accountable for meal tracking.

Now, Pact has introduced a new incentive program for users to track and document the fruits and vegetables they eat. It’s as simple as: Snap, Upload, Vote.

Users take a picture of the fruit or vegetable that they are eating and share it to the app. Then, other users get to vote whether the picture counts toward the fruit or vegetable commitment.

The result. You get to see a lot of weird food pictures.

Mostly bananas.

bananas

Adding this social element to the app has changed my experience as a user. It’s made me spend more time on the app because I want to vote for more users’ pictures. It’s also given me great ideas for smoothies and other healthy eating ideas.

Introducing a community and social element to any app will give users a sense of being apart of a clan or group. In this case, imagine if all the people who uploaded banana pictures united. That’s bound to be over 2,000 people. Social elements can be introduced into apps to reinforce healthy behaviors or promote relevant products or services.

Want more bananas in your life? Get the Pact app today.

Super Bowl XLVIII: GoDaddy supports real woman’s puppetry passion [Video]

I watch the Super Bowl because it’s a significant media event and it’s a fun opportunity to get together with friends. One of the ads that caught my attention and is listed among one of the best by Seth Stevensen, writer at Slate, was GoDaddy’s ad in the second quarter. Watching it in a crowded room of people, I had no idea what was really going  on when it aired. But, after looking more closely, I can see the ad emphasizes a twist on the typical American dream.

The traditional American dream ideology emphasizes that you need to work hard and become the best at something and then stick with it. The woman, Gwen, shown above, “quits her day job,” to pursue her passion for providing puppet shows for children. Not what you’d expect an upstanding American citizen to do.

The ad also is seemingly the only one that aired during the Super Bowl that featured a real person (leave comments below if you saw another one). GoDaddy capitalized on the desire and thirst that our culture currently has for authenticity and connection. While the ad differs from GoDaddy’s traditional “Look! Hot chicks” angle, it matches the messaging of their recent television ads that focuses on small business owners who need an online platform.

Gwen’s “I Quit” ad is reminiscent of the video that went viral back in the fall featuring Marina Shifrin, another real person who quit her job to pursue her passion. Both videos evoke the boldness and tenacity that’s required to take a step in a new direction without knowing what will happen. This tolerance for risk-taking is entrepreneurial in essence, again, another nuance that ties into our common American cultural identity.

I am interested to find out how many traffic hits, leads, and booked shows Gwen gained from the 30-second TV spot. I also wonder if Gwen will become a reappearing character in Go Daddy’s TV ads moving forward like Geico’s gecko. We shall see. . .need a puppet show? Contact Gwen via puppetsbygwen.com. Need a standup comedian, check in with Marina here.

3 Cool Things I Re-learned about My Brother

Image: The T-Shirt List Dot Com

1. He listens to cool music
Whether it’s Cassino, Bon Iver, or True Religion, my brother is always rocking out or bobbing his head to something that makes you feel alive. I always go to him when I need to revive my music collection.

2. He has an awesome sense of humor
No matter what situation we’re in, he can find a way to make a joke out of it. Even if a rooster is crowing at 6am while you’re on vacation, he could make you laugh it off.

3. He’s a chick magnet
It always amazes me why my brother attracts so many ladies. He’s not your traditional “ladies man” by any means. We’ll walk along together in public and females just flirt with him or send him a sweet smile. This, of course, makes me feel awkward as his older sister. The lady in question usually takes that as a sign that I with him (eek!) — when in reality we’re siblings!

Spending some time with my bro has shown me some undeniably cool things about him. Maybe you’ll meet him sometime 😉

Ink Still Makes the World Go ‘Round

Any wealthy 18th century writer would know the importance of ink, light, and a decent piece of paper. Long before electricity, the Net, and word processing writers relied on ink to record knowledge, thoughts and insights. Check out the infographic below on some scientific and historical facts about ink.

Super Bowl XLVI: Automotive Brands Conversion Compete Day of the Big Game

No matter which team you support, there is no doubt, football fans from each side of the competition tuned in to the big game and witnessed the yearly, multi-million dollar spectacle of Super Bowl advertisements. The automotive sector was the most advertised product category during commercial breaks. At least 15 companies including, Acura, Audi, BMW, Bridgestone, Cadillac, Cars.com, Chevrolet, Chrysler, Honda America, Hyundai, Kia Motors, Lexus, Suzuki, Toyota, and Volkswagen carved out their piece of the advertising pie.1

Some automotive advertisers, seeking to maximize their reach by engaging viewers, facilitated a channel for post-ad conversation. Honda, in their Ferris Bueller’s Day Off-esque ad, directed viewers to leaplist.honda.com and encouraged them to create their own leap list and participate in a contest to win a CR-V.

BMW leveraged two 30 second spots on the day of the game, “The Big Grab” and “The Close Call,” while airing four additional spots on YouTube. They promoted the new BMW 3 series with connected drive and directed viewers to bmwusa.com/allnew3

Meanwhile, Audi evoked the power of a song bird by promoting the twitter hash tag #SoLongVampires in their ad, Vampire Party. For the hashtag happy, here’s the tweet deck for hash tag #superbowl during the day of the game.

Altimeter Group, a research-based advisory firm, reported that more than two thirds promoted cross-channel, 57% included a website or micro-site while only 16% included some form of social media. However, 49% of ads which directed a viewer online, directed to the company’s corporate url while only 7% introduced a Twitter hash tag.³

Whether it’s getting your audience to bridge the gap between the TV screen and social media, or from the shopping cart to check out, you’ll need quality applications and quality content to make that happen. Including social media, there are a number of other tools you can employ to educate your consumer audience and help your them become tweet-happy brand supporters.

1 “Super Bowl Ad Roundup: Your One-Stop Location for Every Automotive Ad,” from MotorTrend.com.
² “BMW Gets in on the 2012 Super Bowl Ad Action,” from Edmunds Inside Line.
³ “Five Trends: How Brands Intergrate Social, Mobile, and Web into 2012 Super Bowl Advertisements,”
from Altimetergroup.com.