Native Ads & Context

While checking the weather today, I came across an ad that made me giggle, mostly because it contrasted so well with the forecast. See here:

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Imagine yourself building a fire pit in a small 12′ by 6′ backyard in 47 degrees in the pouring rain.  That might make you giggle too.

Sometimes you hit, sometimes you miss. If you could dynamically change the ad content based on the moment to moment conditions outside at a users location that would be impressive.